Ed Belfour, President & CEO
The ice rink may seem like a far cry from the distillery, but for Ed Belfour, they both feel like home.
Growing up in Carman, Manitoba, Ed started playing hockey in elementary school and, for much of his young adult time, went unnoticed as a goalie.
His fate turned around after one show-stopper game in 1981, catching the attention of coaches and scouts. Ed went on to enjoy a nearly 20-year career (playing in 1,124 games) with the National Hockey League (NHL). Today, he is one of only two hockey players to have earned these three major victories: an NCAA Hockey Championship, an Olympic Gold medal and the Stanley Cup. He ranks third on the NHL’s All-Time Win Leaders with 484 victories.
Along with a refined, natural palate for whiskey, Ed brings entrepreneurial spirit, a sophisticated sense of style, and powerful leadership to the company. From strategic business decisions to selecting barrels, he’s been “all in” from day one and plans to remain an active CEO.
Reaghan Belfour, Vice President, Finance & Operations
Reaghan Belfour contributes a valuable skill set in sales, finance, operations and leadership to the Belfour Spirits operation. Reaghan attended Southern Methodist University (SMU) and was accepted into the Cox School of Business during her first eligible year. She graduated with a bachelor’s degree in finance in 2014.
Reaghan attributes her success to her fierce focus, dedication, and willingness to win, but overall she believes you are only as successful as the people with whom you surround yourself. Loyalty to family, friends and team is crucial. This is the spirit Reaghan brings to the game.
Dayn Belfour, Vice President
Dayn Belfour grew up playing hockey, first for fun, then, later, as a member of the U.S. Junior Hockey League, an award-winning college player at the University of Nebraska at Omaha and, ultimately, as a professional goalie in the Allsvenskan Division 1 League of Lindesberg, Sweden.
An injury brought Dayn’s hockey career to an abrupt end, but the lessons learned from the sport have found the perfect field of endeavor today at Belfour Spirits. He learned the meaning of dedication and its demonstration in selfless, collaborative teamwork. He also realized that his true passion is making connections across generations, gaining new perspectives, insights and knowledge from everyone he meets.
CHRIS SEALS AND JOANNA SALINAS
Still Austin | July 15th, 2021
Chris Seals has lived all across Texas – everywhere from Houston to Amarillo – and he moved to Austin in 1993 to attend the University of Texas at Austin and fell in love with the beauty, creativity, and inclusiveness of the city.
For most of his career Chris worked as an economist, until his father approached him in 2013 with the idea of opening a whiskey distillery together. While he liked the idea of opening a whiskey distillery, he loved the idea of building a closer relationship with his dad. Together with his father and other co-founders, Seals co-founded Still Austin Whiskey Company with a vision to make a bourbon whiskey that is a genuine expression of the spirit of Austin, Texas.
Still Austin Whiskey Co. was born of a passion for quality whiskey that reflects the heart and soul of the city and state that it calls home. Joanna Salinas was one of the six company founders that came together to make that dream a reality. Joanna has spent the previous 25 years as a trial attorney and running a well-established and respected Austin law office. She was intrigued by the challenge and thrill of starting the first approved grain-to-glass whiskey distillery in the City of Austin. After utilizing the legal and conflict resolution skills to help get the company through the city, state and federal regulatory challenges and running strong, she now plays a more active role promoting the craft spirits and the whiskey movement here in Texas, as a representative of Still Austin and a member of the board for both the Texas Distilled Spirits Association and the Texas Whiskey Association.
George Dickel | May 20, 2021
Woodinville | March 18, 2021
Renee is the Woodinville Whiskey Co Brand Ambassador for the state of Texas. She has spent 13 years in beverage marketing & sales: including hydration, protein, on & off premise spirits/wine -supplier & distributor facets. Renee has a passion for representing women in craft spirits and launching brands from the ground up.